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BTEC - Unit 9 - P1 – Describe the promotional mix used by two selected organizations for a selected product/service P2 – Explain the role of promotion within the marketing mix for a selected product/service M1 – Explain how promotion is integrated with th P1 – Describe the promotional mix used by two selected organizations for a selected product/service P2 – Explain the role of promotion within the marketing mix for a selected product/service M1 – Explain how promotion is integrated with the rest of the marketing mix of a selected organization to achieve its marketing aims and objectives. D1 – Evaluate and justify the use of an appropriate promotional mix with respect to marketing objectives for the selected organization. (1) Sold: 1 Views: 178.